Lessons from the Journalism Crisis Project
When I started writing this newsletter in Spring 2020, it was in an effort to catalog the financial disruption to the media industry caused by the pandemic. As CJR and the Tow Center for digital journalism covered the newsroom cuts, it became clear that even as the pandemic wreaked havoc on the industry, local newsrooms — which have faced attrition for a decade – were the least prepared to weather the storm. So over the next year and a half, this newsletter began to focus more specifically on the current realities facing local newsrooms, with an eye toward a brighter future.
This week marks my last newsletter for the Journalism Crisis Project; soon, I move on to a new opportunity. It has been an honor to write regularly for this audience, and as a parting gift, I want to summarize some of what I have learned in my reporting over the past few years, in the hope that it inspires continued conversation. .
Here are some lessons learned:
ONE: “Local news” comes in many forms, and that’s just the tip of the iceberg.
If you’re a regular reader, you’re no stranger to my repeated reminder that local news includes a lot of stuff; partly, I remember. Even after nearly two years of covering local journalism, the phrase “local news” still conjures up very specific reflexive images in my mind: a half-filled rack of newspapers, a small room full of rambling reporters holding spiral notebooks , fingertips stained with ink. Based on my attention to the national conversation on local news, I’m quite confident that I’m not alone in my chronic narrow thinking.
Often when people use the term “local news”, they are referring to newspapers (admittedly the most beleaguered form of local journalism). Of course, local journalism also includes radio, television, digital media. And localized information includes even more: community newsletters, public forums, library programs. Over time, in an effort to broaden my own thinking and coverage, I have tried to focus on ‘local news’ rather than ‘local news’. Information is the need; the news is only one tool among others to respond to it.
What the conversation really needs is more specificity: let’s be careful to describe what we mean when we talk about “local news”, to better address the failures, benefits and opportunities of each model.
TWO: Local journalism faces many of the same challenges as national journalism.
While local newsrooms face unique challenges, they are not magically immune to the issues facing journalism as a whole. There is a considerable amount of research linking the loss of local newsrooms to the loss of government accountability, civic engagement and community; for this reason, it is easy to place great hope in the strengthening of local journalism as the solution to all our civic problems. But just like national newsrooms, local newsrooms operate in an information system that has changed greatly over the past decade, and many of them must also take into account that they have served as tools for white supremacy.
Restoring traditional local newsrooms to their former prevalence and strength will not necessarily resolve historic failures to reach marginalized communities, employ diverse teams, or operate using paradigms that challenge the status quo. (In fact, without focused and concerted efforts to address these failures, they will almost certainly continue). Similarly, while adding more journalists to newsrooms and supporting local news will certainly improve the situation, local journalism will continue to face challenges in rebuilding trust, combating misinformation, attracting readership and navigate political polarization. Although local newsrooms are often better placed national media to solve these problems, these problems plague journalism everywhere, and it will take time, thought and creativity to solve them.
In short, local news is not an unequivocal good; we must work to make it better, just as we work to make it grow.
THREE: Local information works differently in every location.
As a journalist for a national news outlet, it’s easy for me to get drawn into generalized conversations about the business and editorial models of local newsrooms. But local news professionals refute my assumptions again and again. Although ad revenue has dropped dramatically across the country, some local newsrooms are still living on ad dollars. While financial failures force some journalists to make sacrifices, others willingly make reasonable sacrifices and see this work as a service. While some newsrooms do not reflect the demographics of their surrounding community, other newsrooms operate in demographically homogeneous communities and therefore face different challenges. Although print journalism is past its prime, people living in places with limited access to broadband connections still depend on it.
Every local market is different, every community is unique – culturally, geographically, demographically – and different things work in different places. Not all local newsrooms face the same challenges; not all local newsrooms will benefit from the same innovations.
FOUR: Be careful what you call insignificant.
From a national perspective, it’s good to highlight the civic functions of local news – its role as a watchdog, its value in building space for local engagement – but it’s also good to celebrate the benefits less important local sources of information: good writing, school sports coverage, community competitions, fiction. These things are important to people, and their value comes up again and again in my conversations with local information professionals.
The local information crisis is tricky because it is vast, varied and difficult to measure. Continued attention to the problem must be focused on people’s needs (a notoriously difficult thing to quantify). I have become convinced that the best way to invest in a solution for local information gaps is to invest attention locally as well as nationally. What needs to be done in your community and how will you be part of the solution?
The Journalism Crisis Project aims to shape our focus on the current crisis and foster a conversation about what’s to come. We hope you will join us. (Click to subscribe!)
EXPLORE THE TOW CENTER TRACKING COVID-19 DISCOUNTS: Throughout 2020 and 2021, Tow Center researchers collected reports of a wide range of cuts amid the pandemic. There is an interactive map and a searchable database. You can find it here. And read a recent report here.
Learn more about recent media trends and changes in local newsrooms:
- MAKING FACEBOOK AND GOOGLE PAY FOR CONTENT: For CJR, Bill Grueskin wrote about Australia’s Media Negotiation Code and looked at the possible implications for similar regulatory efforts around the world, including in the United States.
- THE RACIAL ASSESSMENT OF JOURNALISM HAS A LONG WAY TO GO: For Nieman Lab, Hanaa’ Tameez spoke to twelve journalists who had been hired for roles designed to enhance their newspaper’s commitment to diversity, equity and inclusion. “Together, their stories underscored the idea that meaningful, lasting, and lasting change, particularly around institutional racism and discrimination, takes time,” Tameez writes. (Elsewhere, members of Tribune Publishing Guilds published a study documenting pay disparities by gender, race and ethnicity in Tribune newsrooms across the country.)
- GANNETT GAVE ADVERTISERS INACCURATE INFORMATION: Gannett Publishing Company, the largest newspaper publisher in the United States, provided advertisers with inaccurate information for nine months, the the wall street journal reported this week. In many cases, advertisers thought they were buying advertising space on a single site, often Gannett’s national outlet. USA today— but the ad ran in another Gannett post. In a statement, Gannett said the errors were unintentional. (Elsewhere, the Boston Business Journal reported that the total number of Gannett employees fell 24% last year).
- LEE ENTERPRISES RE-ELECTS DIRECTORS, DESPITE ALDEN: Three directors of publisher Lee Enterprises were re-elected on Thursday, despite objections from hedge fund Alden Global Capital earlier in the year. the AP reported. The vote showed strong shareholder turnout from Lee. In a written statement, Lee said “the results represent a resounding rejection of Alden Global Capital’s campaign against Lee.”
- LOCAL NEWSROOMS SELL GOODS: For the American Institute of the Press, Stephanie Castellano wrote about local newsrooms increasing their revenue by using locally branded productscoffee and beer t-shirts.
- FIGHT AGAINST LOCAL DISINFORMATION: For PointerJulia Métraux and Sophie Hurwitz examinedhow reporters can cover local school board meetings without spreading conspiracy theories inherent in the debate. “School board decisions and conversations are not just ‘drama’ – they affect communities,” write Métraux and Hurwitz.
- CHERRYROAD MEDIA ACQUIRES NINE ADDITIONAL ITEMS: Rust Communications, Inc, a publisher of nine newspapers in Arkansas and Missouri, sold its newspapers to CherryRoad Media, a subsidiary of a New Jersey-based technology company that began acquiring newspapers in 2020 and now has acquired 52 points of sale, Editor and publisher reports.
Lauren Harris is a freelance journalist. She writes CJR’s weekly newsletter for the Journalism Crisis Project. Follow her on Twitter @LHarrisWrites.