Bikram Yoga Intellectual Property and Conflicting Bankruptcy Claims Offered for Sale

Hilco Streambank retained to monetize offers of real estate assets maturing on February 8, 2022

NEW YORK, January 11, 2022 / PRNewswire / – Hilco Streambank has announced that it is seeking offers for intellectual property assets associated with the Bikram Yoga brand, as well as offers for certain conflicting claims filed by the bankruptcy trustee overseeing the bankruptcy assets affiliated with Bikram against various individual and corporate defendants.

(PRNewsfoto / Hilco Streambank)

The iconic brand Bikram Yoga was popularized in the early 1970s as a system of hot yoga practice with a fixed sequence of 26 postures and 2 breathing exercises. The fixed sequence, combined with a heated room and high humidity, takes the yogi through an intense and invigorating 90-minute workout that connects body, mind and spirit. Bikram Yoga has become the internationally renowned standard for the hot yoga method, reaching a peak of over 1,600 studios in 40 countries.

Chairman and CEO of Hilco Streambank, Gabe Fried, commented, “This sale represents a tremendous opportunity to acquire a widely recognized brand with numerous monetization avenues. These avenues include branded yoga products and apparel, teacher training seminars, franchise yoga studios and entertainment, as well as expansion into existing fitness studios, hotels, spas, mobile courses, and online or virtual spaces. growth in fitness and well-being.

Available intellectual property assets include trademarks, domain names and copyrighted courses, as well as teacher training materials. The bankruptcy trustee is also offering his position as plaintiff for sale in seven adversarial proceedings brought on behalf of the bankrupt’s assets, in which the trustee seeks damages in excess of $ 13 million.

Offers are due on February 8, 2022 at 15:00 East / 12:00 p.m. Pacific. An auction is scheduled for February 10, 2022 at 1:00 p.m. East / 10:00 am Peaceful.

Interested parties should CLICK HERE or contact Hilco Streambank directly using the contact details provided below. The sale is carried out on behalf of Robbin L. Itkin only in its capacity as Chapter 7 trustee of the bankruptcy property of Bikram Yoga and is subject to bankruptcy court approval. The founder of Bikram Yoga, Bikram choudhury, is not affiliated with the Chapter 7 Trustee and does not have the authority to sell the assets of this offering.

About Hilco Streambank: Hilco Streambank is a leading market consulting firm specializing in the assignment and valuation of intellectual property. Having completed numerous transactions, including sales in publicly reported transactions, private transactions, and online sales through IPv4.Global, Hilco Streambank has established itself as the premier intermediary in the consumer brand communities, Internet and telecommunications. Hilco Streambank is part of Northbrook, Illinois-based Hilco Mondial, the world’s leading authority on maximizing the value of business assets by providing valuation, monetization and advisory solutions to an international marketplace. Hilco Global operates more than twenty specialized business units providing services that include asset valuation and valuation, commercial and industrial inventory acquisition and disposal, real estate and strategic equity investments.

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SOURCE Hilco Streambank

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